PICSHA CARDS DESIGN KIT
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Everything you need to make your own card designs for Picsha Cards.
Upload finished designs in your store admin: Card designs > Our own designs.
Full instructions: search "own card designs" at photogize.zendesk.com.


THE SIZE
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A design is the card plus 36 px (3 mm) of extra artwork on every side, at
300 dpi. The extra edge is trimmed off when the card is printed.

  5x7 portrait     1572 x 2172 px
  5x7 landscape    2172 x 1572 px

Larger files in the same shape are fine; they are scaled down.

Keep lettering, faces and the message at least 95 px in from the edge of
the file (the blue SAFE LINE in the guides). Background artwork should run
all the way to the edge.


PHOTO WINDOWS
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Where the customer's photos go. Any shape, one or more, not overlapping,
and together at least about a fifth of the card. Three ways to mark them:

  1. Layered PSD    Leave the windows transparent in your artwork layers.
                    Start from the template PSD in this kit.
  2. PNG            Windows fully transparent.
  3. JPG            Windows filled with flat, even GRAY (see the example).
                    This is the way to go with an AI image tool.

Artwork may overlap a window (a ribbon, a sprig of holly, a frame's
shadow); it prints over the photo.


THE CUSTOMER'S MESSAGE
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Leave plain space on the card for the message; it is found automatically
and set as large as fits. In a PSD you choose instead: add a text layer
with sample wording, in the box, font, size and colour you want. It must
use one of the fonts in the Fonts folder (install them first; see
Fonts/README.txt).

A greeting that never changes ("Merry Christmas") is part of the artwork:
letter it in, or rasterize its layer.


IN THIS KIT
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  5x7 portrait/, 5x7 landscape/
    *-template.psd   A working template: Art, Message and Guides layers.
                     Replace the art, keep the window transparent, move the
                     message. The Guides layer is ignored on upload, so it
                     can stay. Click Update if Photoshop asks about text.
    *-guides.png     The cut and safe lines on a transparent sheet, to lay
                     over artwork made in any other program.
    *-example.jpg    What a flat design with a gray window looks like.
                     Uploaded as is, it becomes a working card.

  Fonts/             The fonts the message can be printed in, free under
                     the SIL Open Font License.


ARTWORK RIGHTS
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Upload only artwork you made, commissioned or are licensed to use on
products you sell. Clip art, another company's card designs and
characters you do not hold a licence for are not yours to print.
